Data Protection Statement

Our Privacy Policy and Information

Section 1 – Anonymous Use, Security, Analysis and Statistics

(1) Novoferm is very conscientious about the protection of the data provided by its website visitors and complies with the regulations of data protection laws. We would like to describe to you in the remarks below what personal data we ask for and store and how we work with these data. Personal data are any information that make it possible to identify a specific person. This includes in particular your name, address and telephone number, but extends as well to the IP address assigned by your provider or your email address.

(2) We seek to make most of the functions of our websites and our services available for anonymous use. Since internet sites must constantly be monitored and protected from attacks by hackers, bots and all types of malware, it is necessary to be able to identify users temporarily, as a minimum on the basis of the so-called metadata of their use of the sites. During your visits to our websites, the following data are recorded, whereby they are stored solely and exclusively for internal system-related and statistical purposes: names of the accessed pages, the browser used, the operating system and the referring domain, data and time of the access, search engines used, names of downloaded files and your IP address. All of the data related to your use of the site, especially your IP address, are erased as early as possible — no later, however, then immediately after the conclusion of your use of the site.

(3) The analysis of anonymous user data, which cannot be traced back during analysis to you personally as the user of the internet sites, helps us to determine the habits of our users so that we can design our services to be more user friendly and adapt them to the wishes and needs of our users. Our processor uses the analysis program Google Analytics for the anonymised analysis of the data. We will describe the functions of this program and the precautions taken to anonymise the user data below.

Please note, all calls are recorded for training and monitoring purposes.

Section 2 – Web Analysis Service “Google Analytics”, Opt-Out Procedure v. Cookiebot Statement

(1) This website uses Google Analytics, a web analysis service provided by Google, Inc. (“Google”). Google Analytics uses cookies (small text files, cf. also Section 12 below) that are stored on your computer and make it possible to analyse your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. The data protection laws in the USA do not at this time meet in all respects the standards of the legal requirements of European data protection laws.

(2) We have enabled the function IP anonymisation on our website. Google consequently truncates your IP address within member states of the European Union or other party states to the treaty regarding the European Economic Area before transmitting it to the USA. The full IP address is transferred to a Google server in the USA and truncated there only in exceptional cases. Google, acting on behalf of the operator of this website, uses the collected information to evaluate your activities on the website, to compile reports about the website activities and to perform further services related to the use of the website and the internet for the website operator. The IP address communicated by your browser for Google Analytics is not associated with any other data of Google.

(3) Our processor uses the latest operating standard of Google Analytics, modified to meet the data security level required by the GDPR, namely, Universal Analytics, on the basis of a contract for commissioned data processing pursuant to Art. 28 GDPR and Section 62 BDSG. Universal Analytics makes possible cross-device tracking by means of a user ID, for example, and permits user-defined measurement values/standards. In accordance with the Terms and Conditions of Use of Universal Analytics, which apply to all users, no personal data may be sent to Analytics. We have obligated our processor and our employees to comply strictly with these Terms and Conditions of Use.

(4) The direct identification of an individual user from the user ID is supposed to be excluded. Nevertheless, the program functions (see above) mean that the Universal Analytics ID is presumably to be classified as an online identifier within the sense of Art. 4 (1) GDPR and consequently as personal data.

(5) We have therefore instructed our processor and our employees not even to enable the user ID and not to send any personal data to Google. (“Best Practices: support.google.com/analytics/answer/6366371)

(6) Google continues to place a cookie, of course. It is used to process the information type of browser, operating system used, referrer URL, IP address (truncated/anonymised) and the time of the server query. You can prevent the storage of cookies by making the appropriate settings in your browser software; however, we expressly point out to you that doing so may possibly prevent you from being able to use all of the functions on this site in their full scope. If you do not wish to accept any restrictions in the possible use of the site, you should instead utilise the provided function for disabling the analysis cookies the first time you visit our website (Cookiebot procedure in Section 12) or exercise your right to object , which is possible at any time.

(7) Furthermore, you can prevent the recording of the data generated by the cookie related to your use of the website (including your IP address) at Google and the processing of these data by Google by downloading and installing the browser plugin available at this link (https://tools.google.com/dlpage/gaoptout?hl=en). When using disabling functions (so-called opt-out solutions), however, you must in general make sure that your browser or the “cleaning program” with access to your browsing history is not set so that the opt-out cookies from the third-party provider are erased. Your decision in the Cookiebot procedure (cf. Section 12) is stored for one year; at the end of this period, you will be asked again for a decision. That is why we believe this is the better procedure.

(8) You will find additional information about the handling of user data with Google Analytics in the Google privacy statement support.google.com/analytics/answer/6004245 or at http://www.google.com/intl/en/analytics/privacyoverview.html (general information about Google Analytics and privacy).

(9) Here you can deactivate Google Analytics:

Disable Google Analytics now

Section 3 – Advertising for Our Group Site Via Google AdWords, Remarketing

(1) Google AdWords

(2) Our website uses the Google conversion tracking. If you are referred to our website from an advertisement placed by Google, Google AdWords will place a cookie on your computer. The cookie for conversion tracking is placed on the computer whenever a user clicks on an advertisement placed by Google. These cookies expire after 30 days and are not used for the identification of individuals. If a user visits certain pages on our website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the advertisement and has been transferred to this page. Every Google AdWords customer receives a different cookie, so it is not possible to track cookies via the websites of AdWords customers. The information acquired with the aid of the conversion cookie is used to prepare conversion statistics for AdWords customers who have decided to utilise conversion tracking. The customers learn the total number of users who have clicked on their advertisements and have been referred to a page marked with a conversion tracking tag. They do not, however, receive any information that would enable them to identify users personally.

(3) If you do not wish to participate in the tracking, you can refuse to accept the placement of cookie required for this purpose — for instance, by enabling the browser setting that generally prevents the automatic setting of cookies or by setting your browser to block any cookies from the domain “googleleadservices.com”.

(4) Please note that you must not erase the opt-out cookies as long as you do not want any measurement data to be recorded. If you erase all the cookies in your browser, you will have to place the relevant opt-out cookie again.

(5) Use of Google remarketing

(6) This website uses the remarketing function of Google, Inc. The purpose of the function is to present interest-related advertisements to website visitors within the Google advertising network. A so-called “cookie” is placed in the website visitor’s browser, which makes it possible to recognise the visitor whenever he or she accesses websites that are part of the Google advertising network. On these pages, advertisements related to content previously accessed by the visitor on websites using the Google remarketing function may be displayed to the visitor.

(7) According to information from Google, this procedure does not result in the collection of any personal data. If you nevertheless do not wish to use the Google remarketing function, you can disable it by making the appropriate settings at www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-related advertising via the network advertising initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

Section 4 – Facebook Pixel

(1) Subject to your consent, we utilise the “tracking pixel” of Facebook, Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (Facebook”) on some of our pages. The collected data are anonymous for us and do not enable us to draw any conclusions about the identity of the users. Nevertheless, the data are stored and processed by Facebook so that a connection to the user profile in each case is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook privacy policy (https://www.facebook.com/about/privacy/). You can make it possible for Facebook and its partners to place advertisements on and outside of Facebook. Moreover, a cookie can be stored on your computer for these purposes.

(2) Please click here if you wish to disable the advertising. https://www.facebook.com/ads/website_custom_audiences/

Section 5 – Use of Google Maps

(1) Some of the pages of the group site use Google Maps API for the visual display of geographical information. When Google Maps is used, Google also collects, processes and uses data about the visitors’ use of the map functions. You will find more detailed information about the data processing done by Google in the Google privacy remarks. You can also go to the company’s privacy centre to modify your personal privacy settings.

(2) You will find comprehensive instructions for managing your own data with respect to Google products here. (https://support.google.com/accounts/answer/3024190)

Section 6 – Embedded YouTube Videos

We embed YouTube videos on some of our websites. The operator of these plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a site with the YouTube plugin, a connection to the YouTube servers is created, and the pages you access are communicated to YouTube. If you are logged on to your YouTube account, YouTube can attribute your surfing activities to you personally. You can prevent this by logging off your YouTube account prior to accessing the sites.

If a YouTube video is launched, the provider places cookies that collect information about the user’s behaviour.

If you have disabled the storage of cookies for the Google ad program, you will not need to be concerned about any such cookies when you view YouTube videos. However, YouTube stores non-personal use information in other cookies as well. If you want to prevent this, you must block the storage of cookies in your browser settings.

Additional information about privacy at “YouTube” can be found in the provider’s privacy statement at: https://www.google.en/intl/de/policies/privacy/.

Section 7 – Social Plugins

We offer to you the opportunity to use so-called “social media buttons” on our website. We use the solution “Shariff” during implementation to protect your data. The program integrates these buttons into the website solely in form of a graphic that contains a link to the corresponding website of the button provider. When you click on the graphic, you are transferred to the services of the corresponding provider. Only then are your data sent to the relevant provider. If you do not click on the graphic, there is no exchange whatsoever between you and the providers of the social media buttons. You will find information about the collection and use of your data on social networks in the terms and conditions of use of the specific providers. Click on this link for more information about the Shariff solution: www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.

We have integrated the social media buttons of the following companies on some of the pages of the group site:

Facebook, Inc. (1601 S. California Ave – Palo Alto – CA 94304 – USA)

Twitter, Inc. (795 Folsom St. – Suite 600 – San Francisco – CA 94107 – USA)

Google Plus/Google. Inc. (1600 Amphitheatre Parkway – Mountain View – CA 94043 – USA)

XING AG (Gänsemarkt 43 – 20354 Hamburg – Germany)

LinkedIn Corporation (2029 Stierlin Court – Mountain View – CA 94043 – USA)

Section 8 – Hotjar

(1) We use the web analysis service Hotjar from Hotjar Ltd. on some of the websites of our group site. Hotjar Ltd. is a European company headquartered in Malta (Hotjar Ltd., Level 2, St Julians Business Centre, 3 Elia Zammit Street, St Julians STJ 1000, Malta, Europe, phone: +1 (855) 464-6788). The data security level in the EU member state Malta, just as German data protection law, is in conformity with the General Data Protection Regulation.

(2) This tool can be used to track movements on the websites in which Hotjar has been implemented (so-called heatmaps). They make it possible to see, for instance, how far users scroll and what buttons users click and how often. Moreover, the tool also makes it possible to obtain feedback directly from the users of the website. This enables us to obtain valuable information we can use to design our websites to be even faster and more customer-friendly.

(3) We pay close attention to the protection of your personal data when using this tool. We can track only what buttons are clicked, mouse movements, how far users scroll, the size of the device screen, the type of device and browser information, geographical location (country only) and the preferred language for the display of our website. Website sections in which personal data from you or third parties are displayed are automatically hidden by Hotjar and therefore cannot not be tracked at any time.

(4) Hotjar offers to users the opportunity to prevent the use of the Hotjar tool by means of a “Do Not Track Header” that stops the recording of any data during the visit to the website. This is a setting available in the current releases of all commonly used browsers. If this setting is enabled, your browser sends a message to Hotjar with the instruction to disable the tracking of the user. If you use various browsers/computers to access our websites, you must set up the “Do Not Track Header” for each browser/computer separately.

(5) Additional information about the provider’s data protection can be found on its internet site. The privacy statement is available in English at https://www.hotjar.com/privacy. The cookies that are used and their effective duration are described at https://www.hotjar.com/legal/policies/cookie-information. You can disable tracking by Hotjar with the opt-out function https://www.hotjar.com/opt-out that has been provided.

Section 9 – Use of reCAPTCHA

(1) We use the service “reCAPTCHA” from the company Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”) to secure the entry forms on the pages of our group site. Using this service makes it possible to determine whether entries are being made by humans or the system is being misused by automated machine processing.

(2) As far as we know, the referrer URL, the IP address, the behaviour of the website visitors, information about operating system, browser and period of stay, cookies, display settings and scripts, the users’ entry behaviour and mouse movements in the area of the “reCAPTCHA” checkbox are transmitted to “Google”.

(3) The IP address transferred as part of “reCAPTCHA” is not associated with other data at Google unless you are logged on to your Google account at the time you use the “reCAPTCHA” plugin. If you wish to prevent this transmission and the storage of data about you and your behaviour on our website by “Google”, you must log out of your “Google” account before you access our site and use the “reCAPTCHA” plugin.

(4) The information obtained from the use of the service “reCAPTCHA” is used in accordance with the Google Terms and Conditions of Use https://www.google.com/intl/de/policies/privacy/.

Section 10 – Collection and Storage of Personal Data

(1 ) More extensive personal information is collected solely if and when you have voluntarily provided it to us, e.g. when submitting a query or registering on the site.

(2) If you contact us using email or a contact form, the information you provide for the purpose of processing the query and for possible follow-up questions will be stored. Your personal data are always used solely within the scope of the consent you have given us. You are free at any time to withdraw any consent you have given.

(3 ) The procedures we use during all data processing activities (e.g. collection, processing and transmission) are in compliance with legal statutes. The following explanatory remarks will provide you with an overview of the nature of the data that are collected, how these data are used and transferred to other parties, what security measures we implement for the protection of your data and the options available to you for obtaining information about the information that has been given to us.

(4) When you register for the use of our personalised services, some additional personal data such as your name, address and contact and communication data such as phone number and email address are also collected. When you have registered with us, you can access content and services we offer solely to registered users. Registered users also have the opportunity to modify or erase themselves any data provided during registration as necessary. Naturally, we will in addition provide to you at any time information about the personal data concerning you that we have stored. We will also be happy to rectify or erase any such data at your request, provided that this is not prohibited by statutory retention obligations.

(5) In keeping with the principle of data economy, only the data we require to answer your queries or for the performance and processing of orders will be requested (e.g. your complete name and/or complete company name as well as that of the authorised representative(s), your email address, any customer number that may have previously been issued and your address). In addition, you must select a user name and a password for the registration; the two together will simplify your login without re-entry of the data. We save the data you have entered to set up your customer account.

(6) We process data from other sources if you already have a customer account with us or with our distribution partners or our representative offices. We then add the data from your query or your order data to your customer account. It is possible that we will collect creditworthiness data from our commercial credit insurers and add the information to your customer account for new customers and commercial customers.

Section 11 – Newsletter

(1) As a registered user of our B2B platforms, you can sign up for our email newsletter service. In this case, we must collect and store your email address. We use it solely and exclusively to send newsletter emails notifying you of current offers. Subscribers may also be notified by email of circumstances relevant for the service or the registration (e.g. changes in the newsletter service or technical matters).

(2) We require a valid email address for valid registration. To ensure that the registration is actually coming from the owner of an email address, we utilise the “double opt-in” procedure. During this procedure, we record the request for the newsletter, the sending of a confirmation email and the receipt of the answer requested in the confirmation. No other data are collected. The data are used solely and exclusively for the transmission of the newsletter and are not transferred to third parties.

(3) You may withdraw your consent for the storage of your personal data and their use for the transmission of the newsletter at any time. You will find a link that can be used for this purpose in every newsletter. In addition, you can unsubscribe directly on this website at any time by clicking on the field “Unsubscribe to newsletter” on our internet site, or you can use the contact information found at the end of this privacy information to notify us of your request. Your data will then be erased.

Section 12 – Cookies

(1) This internet site uses cookies. Cookies are small text files that are transmitted from a website server to your hard drive. We automatically obtain at this time certain data about your computer and your internet connection such as IP address, browser used and operating system.

(2) Cookies cannot be used to launch programs or to transfer viruses to a computer. We can use the information contained in the cookies to simplify your navigation and to ensure the correct display of our websites.

(3) Under no circumstances are the data we collect in this way transferred to third parties or is a link to personal data established without your consent.

(4) Naturally, you can always view our website even without cookies. You can prevent the use of cookies by setting your browser to block cookies. You will be able to see, as a minimum, the most important parts of these sites as before. Keep in mind, however, that certain functions of our website and the services that can be accessed through your registration and login on the Extranet and the connected trading platforms do not work if you have disabled the use of cookies.

(5) Cookies have different functions. Some cookies are required for specific functions or services on our internet sites, e.g. to defend against attacks on the internet sites or to recognise you as a registered user of the Extranet or of one of our trading platforms. Unless the required cookies are available, the functions and services cannot be utilised, and you will receive error messages or information instead of the desired function. You can, however, at any time grant the consent not previously given or restore withdrawn consent by removing the blocks for the specific cookie and re-accessing the internet site or refreshing the internet site in your browser.

(6) We have implemented the extended cookie alert banner Cookiebot to simplify your handling of cookies on our internet sites and refer to the following procedure instructions. Cookiebot is a service provided by Cybot A/S, Havnegade 39, DK-1058 Copenhagen, Denmark. The cookies required for the internet site functions and the offered services have been set as defaults. If you click on the “OK” button of the banner, you grant your consent (which may be withdrawn at any time) to the use of the default cookies.

(7) The additional function groups and other functions of the integrated cookies are explained and the duration (limited term) of the cookies, at the end of which the cookies automatically expire, is shown in the service’s cookie list. You can disable the cookies singly as well as in function groups. Please note that the cookies also have functions that, while they are not absolutely necessary, may store your user habits and preferences. One example of this is your decision in a dual-language country for one of the two language versions that are offered. The Cookiebot default setting means that you must remove the green tick in the overview to restrict your consent statement accordingly so that you can use the site as usual. If you also allow us to collect statistics (analysis cookies) and to personalise advertising (tracking and profiling cookies), we can send you the tailored information to which you are accustomed, remind you of content you have already viewed and optimise our internet sites on the basis of anonymous analysis of your user behaviour on our sites and platforms and in our services. We thank all of our users who help us in this way to improve constantly.

(8) These are the cookies we use:

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

Your consent applies to the following domains: www.novoferm.com

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